Shannon Kenrick-Rochon

In today’s Saturday Spotlight, meet Shannon Kenrick-Rochon, co-founder of Prosper Menopause (a virtual clinic providing evidence-based care for perimenopause and menopause) and Move Medicine (Northern Ontario’s leading sport & exercise clinic). Shannon is a Nurse Practitioner and entrepreneur with over 15 years of experience.

Shannon is building highly impactful businesses, but as she shares below, being a successful, highly capable entrepreneur does not make you immune to the psychology of scarcity.

1. The Hidden Scarcity of “Holding It All”

I can have a strong team and still feel like I need to keep one hand on everything… if I do not stay close to this, something will go sideways. That is not always rational, but it is real.

When you have built things from the ground up, your body gets used to operating like the next problem is already on its way. For me, that has looked like overworking, holding too much, and being slower to delegate than I should be. Not because I do not trust people, but because somewhere along the way I learned that being the one who carries it all feels safer.

2. The Friction of Buying “Ease”

I am very comfortable spending money on things that clearly move the business forward. Good people, strong systems, education, tools that save time, anything that improves care or helps us scale properly. That kind of spending makes sense.

Where I still feel friction is spending money on support that makes my own life easier. Things that create more breathing room for me personally. Even now, there can still be this internal resistance, like I should just handle it myself or push through. I know that mindset is not helpful, and honestly it is probably outdated, but it still comes up. I think a lot of women who are used to being highly capable end up here. We can justify spending for growth, but not always for ease.

3. The Exhale of Sufficiency

Sufficiency for me feels like space. Space in my calendar. Space in my mind. Space to enjoy what I have built instead of immediately jumping to the next problem or the next goal.

It does not mean I stop being ambitious. It just means I am trying to build in a way that does not constantly cost me my peace. I remind myself of that by paying attention to my body more than my brain sometimes. Am I grounded, or am I in go mode again? Am I making decisions from clarity, or from fear?

I also try to be really intentional about being present with my family and actually letting good moments land. That is still a practice for me. I do not think sufficiency is something you arrive at once. I think it is something you keep choosing.